Be careful with that phone!
This is not surprising. The new iPhone, with its automatic crash reporting app, is apparently not in fallible.
Turns out that people who ride snowmobiles, ski, or participate in other active sports might be triggering the SOS function, even when nothing is wrong, The phone attributes that violent motion to a disaster...while it might just be a bit of a walk on the wild side.
Be careful. You don't want to get billed for a helicopter rescue just because fell head over heels in the snow...