You may have read the news reports that Delaware North, a concessionaire that has been running such facilities as the Ahwahnee and Wawona hotels in Yosemite National Park, has declared that they now own those names, and want to be paid for them.
Here's a link to the story in the Fresno Bee:
They recently sent me a nice email about how wonderful they were.
I sent them this response:
Your position in regards to Yosemite National Park and the legendary names that are attached to it is the worst kind of corporate greed. There are things more important than money, although your management may not understand that. But I will promise you that whether or not you win your lawsuit, the damage you have done to your image will last a long time. I won’t forget. And I won’t participate in anything that has to do with Delaware North, ever.
That may be a small amount of money. I hope to encourage many more people to do the same—maybe enough to have a negative impact on your operations to the tune of $51Million. If so, you will have not only lost your corporate ethics and integrity, you will have also lost what is clearly most important to you: money.